Poetic Dimension

In 1959 I proposed to José Azorín and the Espresate brothers, my friends and collaborators of Imprenta Madero, the creation of a small publishing house, whose books could be printed in the days when the machines were inactive. The project had the enthusiastic support of Don Tomás Espresate, who made only one condition: that the publishing house be made up exclusively of young people (none of us was yet thirty years old). So with the initials of our surnames and a great unconsciousness we formed Ediciones Era. The covers of the first, Ancho Mundo, on current political issues, were designed with large letters, usually drawn by me, in the manner of mini posters. For the covers of the second, of literary themes, I decided to use a single font, Egypt, in ups and downs for the author and ups for the title, while the image could be changed freely. At the same time we started the Alacena series, which was my laboratory: all the covers and inside pages were different and, as has been usual in all my work, I tried to make the most of financial constraints.

VICENTE ROJO