THE ART OF THE GAME: CREATIVITY, UNITY, AND CONNECTION THROUGH SOCCER

This exhibition brings together 100 posters created by students from universities in Mexico, the United States, and Canada, who explore soccer as a space for connection, creativity, and community building. Through the poster, students reflect on the values of play and its ability to foster connection, dialogue, and unity, approaching sports from the perspective of a culture of peace.

The pieces demonstrate how design can transform a shared phenomenon like soccer into messages that promote harmony, respect, and collaboration among people and communities.