15BICM Commercial Poster

Thanks to the association with the International Poster Biennial in Mexico, we have found a very attractive mean in which we can transmit important messages regarding the adequate consumption of sugar in typical Mexican sweets, which are an important part of our culture and traditional culinary that have been an important part of our history. The artists develop posters truly amazing and perfect that captures the messages that are intended to transmit: promote the responsible and measured use of sugar and the greatness of its use in our society.

Ismael Santiago Aguirre. Assistant corporate director. Beta San Miguel