MÉXICO DULCE Y QUERIDO

MÉXICO DULCE Y QUERIDO
MÉXICO DULCE Y QUERIDO
By BICM Comercial 12 November, 2019

MÉXICO DULCE Y QUERIDO

15BICM Commercial Poster

Thanks to the association with the International Poster Biennial in Mexico, we have found a very attractive mean in which we can transmit important messages regarding the adequate consumption of sugar in typical Mexican sweets, which are an important part of our culture and traditional culinary that have been an important part of our history. The artists develop posters truly amazing and perfect that captures the messages that are intended to transmit: promote the responsible and measured use of sugar and the greatness of its use in our society.

Ismael Santiago Aguirre. Assistant corporate director. Beta San Miguel

BICM / About Author
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MÉXICO DULCE Y QUERIDO

MÉXICO DULCE Y QUERIDO
MÉXICO DULCE Y QUERIDO
By BICM Comercial

MÉXICO DULCE Y QUERIDO

Cartel comercial de la 15BICM

Gracias a la alianza con la Bienal Internacional del Cartel en México, hemos encontrado un vehículo muy atractivo a través del cual podemos transmitir la gran tradición que existe en nuestro país respecto al uso del azúcar en los dulces típicos mexicanos, que forman parte importante de nuestra cultura y prácticas culinarias que, sin lugar a duda, han formado parte importante de nuestra historia. La colaboración de los artistas involucrados en la elaboración de los carteles de esta categoría resulta verdaderamente sorprendente y plasma perfectamente los mensajes que se pretenden transmitir: fomentar el uso responsable y medido del azúcar y la grandeza de su uso en nuestra sociedad.

Ismael Santiago Aguirre. Asistente de dirección corporativa. Beta San Miguel

BICM / About Author
More posts by BICM
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