POSTERS IN AUGMENTED REALITY
The International Poster Biennial in Mexico (BICM) carries out, with a periodicity of two years as well as its competition, an International Design Congress where, in its fifteenth edition, poster was the stelar theme in the form of becoming and transforming itself in the joy of creation. Its program was integrated, between other activities, by nineteen exhibitions for which an official poster corresponds to each one, in such way that Mascarade is the reunion of nacional posterists’ work whom, by personal invitation, produced a piece. In the same sense this task has become the first of its kind by having augmented reality application in its whole; Mascarade is the discursive preamble of the poster biennial pioneer in communication technologies.
Bienal Internacional del Cartel en México A.C